We create brand experiences
Peer-to-per car rental company Yourdrive approached us to develop a digital and outdoor campaign that would increase bookings as well as vehicle inventory. Our brief was to devise an approach that was both inspiring and informative.
The beauty of Yourdrive is that you’re renting under-utilised vehicles from, or to, your neighbours. Based on that we coined the proposition ‘freedom is parked just around the corner’ to frame the creative. Then our our in-house content production team shot and produced a suite of digital video adverts and complementary outdoor executions that rolled out across Auckland and Wellington.
After two months of activity, the platform had record levels of available cars, leading to a bumper summer season for this awesome kiwi start-up.