What we did
- Brand Strategy & Story
- Brand Design
- Website Design
- Website Development
- Collateral Design
Wealthpoint is a financial adviser network that we rebranded. With 50 offices and 150+ advisers around the country, our task was to evolve the brand to better represent the services they provide and communicate their unique selling points more succinctly.
This resulted in developing a new brand story, customer proposition, brand system, website and supporting collateral for promoting their investment portfolios and other products such as insurances and mortgages.
While the financial service sector tends to be somewhat conservative, we developed a contemporary design system that provides a fresh, modern aesthetic to make Wealthpoint stand apart in such a competitive marketplace. We also brought further warmth and personality into the new brand via candid photography of their people.
The end outcome is a brand that has helped Wealthpoint accelerate into the next stage of their growth journey.