We create brand experiences
The Crossing Preschool Brand Identity
The Crossing Preschool is an exciting new daycare option for Christchurch’s busy inner-city parents. The really, really busy types. Bright, fresh and located on a seventh-floor roof top, it’s an oasis of fresh botanical themes, held together with a Scandinavian, pale wood interior aesthetic.
We were asked to develop a brand identity, one that felt both sophisticated but still held the fresh colour themes parents (and children) would expect to see in a daycare centre.
The four individual elements of the mark represent: structured learning, care, the physical building and the proliferation of foliage throughout the preschool.