The Arts Centre Rebrand

Since the devastating Canterbury earthquakes, a huge rebuild has been underway at the Arts Centre. Providing an opportunity to create a radically different experience that is undeniably 21st Century.

We were tasked with the challenge of developing a new brand and communications strategy to match – one that would re-position the Arts Centre as a hub for creative entrepreneurs.

From the beginning we wanted to push the boundaries to match this exciting new vision. To create an identity that would inspire these creative entrepreneurs as much as they would be inspiring us. One that would be always changing to suit the situation, while recognising the rich history of this national icon.