The Arts Centre Rebrand
Since the devastating Canterbury earthquakes, a huge rebuild has been underway at the Arts Centre of Christchurch, providing an opportunity to create a radically different experience for visitors, tenants and students – one that is undeniably 21st Century.
We were tasked with the challenge of developing a new brand and communications strategy to match – one that would re-position the Arts Centre as a hub for creative entrepreneurs.
From the beginning we wanted to push the boundaries to match this exciting new vision. To create an identity that would inspire these creative entrepreneurs as much as they would be inspiring us. One that would be always changing to suit the message, channel or situation – while still giving a nod to the rich history of this national icon.
With the first stages of the campus opening over the summer of 2015/2016 the new brand will be progressively rolling out. Not only within the Centre itself, but throughout the city. Watch this exciting space.