The Arts Centre Rebrand

Since the devastating Canterbury earthquakes, a huge rebuild has been underway at the Arts Centre of Christchurch, providing an opportunity to create a radically different experience for visitors, tenants and students – one that is undeniably 21st Century.

We were tasked with the challenge of developing a new brand and communications strategy to match – one that would re-position the Arts Centre as a hub for creative entrepreneurs.

From the beginning we wanted to push the boundaries to match this exciting new vision. To create an identity that would inspire these creative entrepreneurs as much as they would be inspiring us. One that would be always changing to suit the message, channel or situation Рwhile still giving a nod to the rich history of this national icon.

With the first stages of the campus opening over the summer of 2015/2016 the new brand will be progressively rolling out. Not only within the Centre itself, but throughout the city. Watch this exciting space.



09 489 2709
L1, 8 Hurstmere Rd, Takapuna, Auckland
NB - access is via the alley between Madam Woo and Habitual Fix at 486 Lake Rd.
Mailing Address:
PO BOX 33726, Takapuna, Auckland 0740


03 366 4694
227 High St, Christchurch
Mailing Address:
PO BOX 22656, Christchurch 8140