tAC Winter Campaign
Ever since developing the new Arts Centre brand identity, we’ve been rolling it out alongside the mammoth restoration efforts.
The new spaces created by the meticulous rebuild are incredible and have been attracting amazing tenants. From galleries, performing artists and tattooists through to delis, cafes, food trucks and retailers, the diversity is surprising. Especially when compared to what the Arts Centre was prior to the earthquakes.
So in our latest campaign we decided to showcase the awesomeness that’s now open. Informing the public how different things are, encouraging them to visit over winter. The vibrant outdoor campaign ran across Christchurch and was supported digitally. The social activity strategically designed to take Cantabrians from gaining general awareness about what’s new through to a highly successful lead-generation programme.