We create brand experiences
Stoneridge Brand Development
The new owners of this high-profile commercial site approached us to create an identity to match their vision for the development. A premium neighbourhood centre servicing one of the most affluent catchments in Auckland.
Beginning with the name, we arrived at Stoneridge, because of the site’s geography along a rocky ridge overlooking the fast growing suburb of Stonefields. Followed by the identity itself. Further connecting the brand to its location via a stylised boulder device referencing the large quarry that used to operate in the area.
We then developed a digital leasing experience with supporting collateral. Helping to attract the calibre of tenants required to fulfil the owner’s vision and meet the area’s appetite for a design driven retail and dining precinct.