We create brand experiences
Silverdale Mall Identity
This large scale brand identity project for Farmers’ new shopping centre perfectly illustrates our full brand solution capability.
Before any concrete had been poured, we developed the brand’s strategy and positioning then the identity itself. This work helped inform the architecture and fit out choices for all common areas as well as the stores themselves, right through to the way finding.
The final brand experience is seamless. From the moment you search for a store on the website or see an ad in the paper through to arriving in the carpark and exploring the mall itself. A consistent coastal lifestyle experience the brand is positioned around.