We create brand experiences
Schnauer & Co Lawyers Branding
Legal firm Schnauer & Co asked us to rebrand their practice. Working with the firm’s partners, we set out to create an identity that challenged the typically stiff industry norms – one that would be more suited to their welcoming, approachable way of business. Not even the partners wear ties and customers are known like friends, not just a name on a case file.
The new identity references an old legal stamp but is reinterpreted in a modern way, with a colour palette far removed from the corporate blues of almost every lawyer in town. Additional graphic devices inspired by the firm’s coastal location on Auckland’s North Shore complete the unique brand toolbox. The new brand has been applied throughout the business, from the core stationery set through to inspiring the new office fitout.