We create brand experiences
Rainbow’s End Brand Refresh
We’ve been working for a number of years now on a large brand refresh of Rainbow’s End. Including a new brand proposition and identity through the overhaul of all marketing communications and the in-park experience.
The insights we gained through extensive consumer research guided the refresh. We found a disconnect. From the outside everything appeared identical to the Rainbow’s End consumers remembered as kids. When in fact the park was surprising visitors, unaware of the huge investment into new rides and facilities until they were actually there.
Our challenge was to communicate the actual experience. To debunk negative pre-visit perceptions and drive visitation.