We create brand experiences

Rainbow’s End Brand Refresh

We’ve been working for a number of years now on a large brand refresh of Rainbow’s End. Including a new brand proposition and identity through the overhaul of all marketing communications and the in-park experience.

The insights we gained through extensive consumer research guided the refresh. We found a disconnect. From the outside everything appeared identical to the Rainbow’s End consumers remembered as kids. When in fact the park was surprising visitors, unaware of the huge investment into new rides and facilities until they were actually there.

Our challenge was to communicate the actual experience. To debunk negative pre-visit perceptions and drive visitation.

The In Park Experience

The new brand identity and positioning has also informed the in-park experience itself. With one of the highest profile aspects being the development of a new front gate and its Insta-worthy brand pillars. The transformation has been massive and a very clear statement that Rainbow's End isn't the attraction you recall from 30 years ago.

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Partnering with brands just like yours to provide the communication solutions you need to authentically connect with your customers.
Ensuring that the experience they have with your brand is consistent, no matter if they’re online, at the point of purchase, in your store or viewing an advertisement.
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