Mt Rosa Winery

What we did

  • Brand Design
  • Packaging Design
  • Signage & Wayfinding
  • Collateral Design

We partnered with Central Otago vineyard Mt Rosa to rebrand their historic, family-run winery.

The existing brand and packaging didn’t reflect the quality of the award winning wines being produced. So we set out to create a new identity that would reposition the brand as a premium-yet-accessible wine, firmly anchored around a sense of place.

Located below the wine’s namesake, the iconic Mount Rosa, and on an old sheep station, we updated the word mark to reference the location through the letter forms and triangle marker device. We then created a unique texture from wool we found on the property, which we hand-stamped and digitised to create a truly unique brand identity.

Gold foil, embossing and hi-build embellishments on the range of labels elevate the wines above-the-ordinary, while providing a tactile element to the drinking experience. The new brand was rolled out across the winery, from the new cellar door to menus, tasting notes and wayfinding.