Matakana Skincare

What we did

  • Brand Strategy & Story
  • Brand Design
  • Packaging Design

Matakana Skincare is a natural New Zealand skincare company. After purchasing the business, the new owners approached us to completely overhaul the brand and help reposition it for their expansion into high-end department and cosmetic stores. Alongside formulation changes, the new brand aesthetic needed to position Matakana Skincare as a premium product commanding a high price-point.

To achieve the desired feeling of an all natural skincare brand that embodied femininity and elegance, the design approach features a serif typeface and a soft sage colour across all products. For the packaging, we developed a design system that works consistently across a range of bottles and boxes. Print embellishments such as embossing and foiling gives a premium, tactile feel, elevating the customer experience.

As part of our ideation, we also developed the concept of ‘Skin Systems’ which uses a product numbering method to personalise a product combination best suited to a customer’s skin concern such as hydration or dullness. Eight different sub-brands have been created for each of these systems as part of the signature range.

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