Lifemark Consumer Campaign
Lifemark certify homes based on a set of universal design standards. However the design features Lifemark advocate for in a house, appeal to a far wider home-buying audience than the accessibility sector Lifemark originated from. A Lifemark certified home isn’t one that’s full of ramps and rails, rather packed with features coveted by design lovers the world over. No matter your age or stage.
The brief? Take this complex and foreign idea of home certification, simplify it into an easy to digest message, then develop a campaign to deliver that message to an entirely new audience.
The result? Lifemark Makes Living Easy By Putting Space In The Right Place.
Executed through a series of TVCs, video on demand and digital channels.