IMNZ : You’ll Learn This Here

Becoming a manager for the first time can be a terribly lonely and scary prospect. The Institute of Management New Zealand (IMNZ) asked us to shoot a series of videos to promote their courses in helping first time managers navigate through their first management roles to become a good leaders.

Working under the ‘you’ll learn this here’ campaign umbrella, we interviewed a series of senior leaders about their experiences of being a first time manager. Combining honest and knowledgeable soundbites with bold brand colours and eye-catching graphics, the short videos cut through in social channels to drive course registrations.