EntX Campaign

Even gigantic structures in the centre of the city can go unnoticed. Calder Stewart approached us to help generate greater awareness of their newest flagship property, EntX.

EntX has had no difficulty attracting people to fill movie seats, but people needed reminding about the huge range of eating options on offer throughout the day, and night. Meaning we needed to position EntX as much about food as film.

A bold, bright and copy driven campaign was the result. Placements were led by Phantom’s street posters and supported through digital channels. We also teamed up with Social, a creative events agency, to deliver a calendar of events, giving people even more reasons to visit.