Coast Brand Refresh

Surrounded by ocean in three directions, Coast Plaza is aptly named. However its brand communications weren’t connecting with customers and their lifestyles.

With a significant redevelopment of the centre underway, we were asked to refresh the brand so it would align better with the new facilities and local shoppers.

We rationalised the core logo mark, then created a full brand system that is light, contemporary and coastal. Supported by superb imagery and a sub-brand for the new dining precinct, the refreshed identity is being applied across every aspect of the business.