Christchurch Airport $5 Campaign
This retail campaign we created for Christchurch Airport strove to drive increased spend at the in-terminal food and beverage outlets. Which it successfully achieved.
The brief was to create a dynamic and fun creative approach, which would achieve cut through in the busy airport environment. We ran three variations of the creative across a large range of media including billboards, terminal signage, direct mail, print advertising, in-airport collateral, vouchers and online.