We create brand experiences
Chasing Joy Early Learning Brand
There’s a lovely story to the naming of this early learning centre, owned by Auckland couple, Todd and Anneke.
Joy is Todd’s late-mother’s middle name. She had operated an early learning centre herself many years earlier and was a very vibrant character, full of fun and jollity. While Anneke is a teacher who believes that learning, especially early learning, should be a joy for children as well as for parents and teachers.
We were asked to bring this story and energy to life through the creation of a new brand identity.
Inspired by the centre’s coastal location and a child’s creative exploration, hand-cut shapes were created to form the identity’s unique, organic aesthetic. The word mark ‘Joy’ has all the energy and playfulness of a child, while the ‘o’ forms a sun on the horizon, representing the opportunity every new day brings.