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We’re a brand solutions agency.

Partnering with brands just like yours to provide the communication solutions you need to authentically connect with your customers.
Ensuring that the experience they have with your brand is consistent, no matter if they’re online, at the point of purchase, in your store or viewing an advertisement.

We create brand experiences

Chasing Joy Early Learning Brand

There’s a lovely story to the naming of this early learning centre, owned by Auckland couple, Todd and Anneke.

Joy is Todd’s late-mother’s middle name. She had operated an early learning centre herself many years earlier and was a very vibrant character, full of fun and jollity. While Anneke is a teacher who believes that learning, especially early learning, should be a joy for children as well as for parents and teachers.

We were asked to bring this story and energy to life through the creation of a new brand identity.

Inspired by the centre’s coastal location and a child’s creative exploration, hand-cut shapes were created to form the identity’s unique, organic aesthetic. The word mark ‘Joy’ has all the energy and playfulness of a child, while the ‘o’ forms a sun on the horizon, representing the opportunity every new day brings.

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