Chasing Joy Early Learning

What we did

  • Brand Strategy & Story
  • Brand Design
  • Signage & Wayfinding
  • Collateral Design

The Reeves' had a vision when they purchased an already established early childhood centre. Transforming the previously franchised site into something more unique and personal was a priority.

Our brief was to develop a new brand identity that would assist in the centre’s repositioning. One that would capture the spirit of children and their love for learning, discovery and fun.

There really is no convention when it comes to a child’s creative expression and this was what we wanted to capture with the new identity and visual language.

Drawing inspiration from these young, free minds and informed by the area’s coastal location, we hand-cut shapes from paper to craft the brand elements. The logo is inspired by a sun on the horizon, representing the opportunity every new day brings to a child’s learning. The deconstructed typography and playful shapes, perfectly encapsulate the hands-on and unbridled joy of children in their element.

Overall, the creative strategy has come together to form a brand that is fun, dynamic, and playful while successfully engaging with students and parents alike.