Caves Kaikoura Identity

20-30 million years ago, an amazing cave system was formed near Kaikoura. Today these can be explored and appreciated thanks to the team at Caves Kaikoura.

The Caves team approached us to inject some personality into their communications – from site signage and information panels right through to packaging for their on-site cafe.

We decided to take an illustrative approach that told the story of caves’ formation in a somewhat light-hearted manner, from the ‘Big Bang’ to today. By developing a set of distinctive characters, we were able to create an adaptable system that allowed layers of messaging to be formed, depending on the application. An engaging outcome that is as unique as the caves themselves.




09 489 2709
L1, 8 Hurstmere Rd, Takapuna, Auckland
NB - access is via the alley between Madam Woo and Habitual Fix at 486 Lake Rd.
Mailing Address:
PO BOX 33726, Takapuna, Auckland 0740


03 366 4694
227 High St, Christchurch
Mailing Address:
PO BOX 22656, Christchurch 8140