We create brand experiences
Bigpipe App Launch
Bigpipe is Spark’s ISP for people who love the internet. They offer unlimited data, no contracts and an industry-leading support service to provide the ultimate in broadband freedom for their customers.
Always striving to innovate and create greater freedom for their customers, Spark approached us to help them launch their first-of-a-kind app to the market. Tasking us to develop a campaign that would clearly communicate the new product, name the key features of the app and continue to build the Bigpipe brand and customer base.
A Market-First-Feature
The unique feature of the app is the ability to focus your internet connection based on the activity you are doing online. Planning on watching a movie? Select streaming mode for the optimal viewing experience. Or maybe a Call Of Duty session? Choose gaming mode.
A market-first-feature like this needed to be the centre of our strategy and creative. Ultimately arriving at the central idea that Bigpipe puts the power of the internet in their customers' hands, letting them do what they do online. Better. With greater freedom than ever before.
Running nationally through digital and out of home channels, we shot eye catching imagery and combined it with strong copy and the vibrant brand colours of Bigpipe. Creating a campaign that drove significant customer acquisition for the innovative ISP.
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