Able

What we did

  • Brand Strategy & Story
  • Brand Design
  • Website Design
  • Website Development
  • Signage & Wayfinding
  • Collateral Design

Everyone should be able to connect. Able to understand the story, able to share the laughter, able to enjoy the show. But for more than a million New Zealanders in the blind and hard-of-hearing communities, connecting is a challenge.

Able is a not-for-profit organisation based in Aotearoa that create captions and audio description, crafted to connect every New Zealander with the media world around them – whether they see, hear, or speak the same language.

We were approached by Able to elevate their brand from a functional one, to one that connected emotively to what they do. We clarified their brand story and personality, followed by a full rebrand and entirely new design system.

The first main touchpoint being an immersive new website. With accessibility at the forefront of the entire project, we worked with accessibility consultants to ensure the new site met the WCAG 2.1 AA requirements.

able.co.nz