AA Vehicle Inspections

The AA asked us to help them relaunch their Vehicle Inspections service. Honing in on the human truth that a book can’t be judged by its cover alone, along with the fact that most of us know stuff all about cars, we developed the Assume Nothing campaign.

With the majority of second hand car purchases beginning online, we executed the campaign digitally. Allowing for targeted messaging to our core audience and the ability to challenge the expected norm of fast forwarding through online advertisements.