AA Driver’s Town TVC

Tasked with pre-promoting the soon to be open AA Driver’s Town, we opted for an animated approach to communicate the essence of the child-focussed attraction that was still being built at Rainbow’s End.

Basing the illustrations off the actual road layout, cars, and buildings that were being constructed, we were able to keep the commercial faithful to the experience. While also ensuring the fun and vibrancy of the eventual ride was obvious, even though we were unable to film on-site.